The simplest way to send eGift Cards at Scale
Toasty makes global gifting easier than ever. Send digital gift cards instantly and let recipients choose their favorite brands worldwide.
Curious what your recipients will see?
Toasty makes global gifting easier than ever. Send digital gift cards instantly and let recipients choose their favorite brands worldwide.




A digital gift card platform is a centralized, online service designed to simplify sending and managing eGift cards. This method is a significant improvement over traditional approaches:
Physical gift cards: Involve ordering, shipping, and manual distribution, creating logistical burdens.
Individual merchant sites: Require managing multiple accounts and offer limited brand choice, restricting recipient flexibility.
These platforms allow businesses to send rewards instantly via email, track spending, and provide a wide variety of brand choices to recipients. This streamlines employee recognition, customer loyalty, and marketing incentive programs. For a more detailed explanation, you can explore what a digital gift card platform is, why it matters, and why your team will love it.
Adopting a digital platform for rewards offers several key business advantages.
Digital platforms eliminate the hassles of physical inventory, shipping costs, and delays. Rewards are sent and received instantly, allowing for immediate redemption and gratification.
Platforms reduce administrative overhead associated with managing and distributing physical cards. Toasty is completely free to use, with no subscription fees, so 100% of your budget goes directly to the rewards.
The only cost is the face value of the gift cards you send.
The power of choice makes a reward feel more personal and valuable. Platforms like Toasty allow for customization with company branding, logos, and personalized messages.
A platform like Toasty handles rewards for international teams with automatic currency conversion in over 90 countries. This is a significant advantage for remote and distributed companies, removing the complexity of sourcing rewards in different regions.
The advantages of a dedicated digital gift card platform become clear when compared to traditional methods.
|
Feature |
Physical Gift Cards |
Merchant Sites (e.g., Amazon, Starbucks) |
Digital Gift Card Platform (Toasty) |
|---|---|---|---|
|
Delivery Method |
Mail or in-person |
|
Instant email or scheduled delivery |
|
Variety of Options |
Single brand |
Single brand |
Hundreds of top brands globally |
|
Customization |
Limited to carrier |
Limited to message |
Full branding, logo, and message customization |
|
Tracking & Reporting |
None |
Basic delivery notification |
Real-time delivery and redemption tracking |
|
Fees & Costs |
Purchase, shipping, handling fees |
No fees for the card itself |
No platform fees, subscriptions, or markups |
|
Ease of Management |
Complex and time-consuming |
Multiple accounts for different brands |
Centralized dashboard for all rewards |
|
Global Reach |
Very difficult; limited by region |
Limited by merchant's global presence |
Built-in; automatic currency conversion |
|
Recipient Flexibility |
Locked to one brand |
Locked to one brand |
Can choose from hundreds of brands |
Getting started with Toasty is a straightforward process you can complete in minutes through a simple self-serve portal.
Creating a Toasty account is free and takes only a few seconds. Fund your account via ACH/Wire Transfer (with invoice generation) or a credit card.
Customize the email template with your company logo, branding, colors, and a personal message. Toasty also provides a library of pre-made designs for various occasions like birthdays, holidays, and work anniversaries.
Add recipients manually for small groups or via CSV upload for bulk sending. You can send rewards instantly or schedule them for a future date. "Smart Orders" automate recurring gifts like birthdays and anniversaries.
Recipients receive an email with a link to redeem their gift. The Toasty Choice Card lets them select from hundreds of brands, including Visa Prepaid Cards. They can even split their reward amount across multiple brands, maximizing its value.
The dashboard's tracking capabilities allow you to monitor delivery status in real-time. You can also resend a gift card if an email was incorrect, at no extra cost.
Various business functions can leverage a digital gift card platform to achieve their goals.
HR teams can use the platform for employee recognition, work anniversaries, birthday programs, and spot rewards. The team invitation feature facilitates collaborative management of reward programs.
Marketing and sales teams can use gift cards for customer incentives, referral rewards, survey participation, and sales contests. The digital gift card market is expected to grow at a CAGR of over 13%, highlighting its increasing importance in business strategy [1].
A free platform like Toasty allows small businesses to offer professional, high-impact rewards without large overheads. This makes it possible to send desirable rewards like Visa Prepaid Cards that might otherwise be administratively complex.
The gift card API is ideal for businesses that want to automate rewards directly within their own applications or platforms. This allows for seamless integration to enhance user experience and customer loyalty.
Toasty is a powerful and completely free-to-use digital gift card platform.
It delivers recipient choice, global reach, full customization, and no fees or subscriptions. By streamlining the entire process, it allows you to focus your resources on what matters most: recognizing the people who drive your business forward.
See for yourself how easy it is to send meaningful rewards.
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